CAR ADVERTISING

publicity should not argue on speed, either that to exploit the attraction that this one could represent, as well in the expression visual, sound, as written in their messages; it should not evoke the reserve of power of the engines or the possibilities of braking at ends of encouragement at the speed, but to present them as safety members of which the effects are variable according to the quality and of the state of the roads, the atmospheric conditions and the reflexes of the driver, that in order to contribute to develop at the users the direction of their responsibility; it should not give rise to think, in their messages, that qualities of their vehicles as regards safety activates and passive allow to transgress the elementary rules of prudence which are essential on any driver; it should not put in scene, under normal conditions of use, vehicles in infringment with the rules of the Highway code or the requirements of safety; it should not cause at the drivers an aggressive, violent or bearing behavior reached with the other road users.

Some publicity agents copy the ideas of the other brand, in order to give the same reflect for their products. Here is an exemple with the Opel Antara, which copied the Nissan Qashqaï.

Compared to the Nissan Qashqaï, this ad presented all the 4×4 range but it was not intended to target the same people. These cars are created for leisures in nature, whereas the Qashqaï is intended to the city.

Nissan have just launched their last model. It’s a compact 4*4, very handy with a beautiful design. The ad is innovating, the Qashqai is compared to a skateboard, with special effects and a lovely sound, this ad is a success. You have the impression that the car is very light and unbreakable.

The most famous world car manufacturers clash on a competitive market, they compete of ideas to acquire new shares of markets. With this intention, they call the greatest publicity agents who have each one their particular approach of the market. We will see many different ads which are very funny or very bright, but always in adequacy with the respect of the brand’s image.

This one is for the Citroën C4, which won the greatest success in 2004. It has won many prices in the advertising world for this performance. It cost several million dollars… but the result is there. Even judge by you!

At present, we remain in the French cars, with this time the ads for Peugeot 607. The  car manufacturers use  more and more  humour in order to pass their ideas. Visually, these publicities are perfect, and the message manages to pass even without actors.