publicity should not argue on speed, either that to exploit the attraction that this one could represent, as well in the expression visual, sound, as written in their messages; it should not evoke the reserve of power of the engines or the possibilities of braking at ends of encouragement at the speed, but to present them as safety members of which the effects are variable according to the quality and of the state of the roads, the atmospheric conditions and the reflexes of the driver, that in order to contribute to develop at the users the direction of their responsibility; it should not give rise to think, in their messages, that qualities of their vehicles as regards safety activates and passive allow to transgress the elementary rules of prudence which are essential on any driver; it should not put in scene, under normal conditions of use, vehicles in infringment with the rules of the Highway code or the requirements of safety; it should not cause at the drivers an aggressive, violent or bearing behavior reached with the other road users.
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